The term “artists’ booktrailer” is used to refer to an art video designed to be a visual document created and produced entirely by video artists to promote and circulate an art publication. It represents added value for a catalogue, art book or art event: a multimedia work that concentrates the communicative and seductive potential of videos, coupled with the possibility of an artist’s signature, becoming not only a promotional tool but also auteur entertainment.
Libri Aparte was the first publisher in Italy – and Europe – to employ the innovative concept of booktrailers to promote specialised art publications, ushering in an unusual approach in which the production of booktrailers is handled entirely by young video artists from around the world.
Libri Aparte di Sara Mazzocchi & C. snc - Vat 03304000163
