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Libri Aparte
ProjectsCreation, production and communication of cultural projects

/BAN.King corporate graffiti

Category Storyfactory
Advice Organization, curatorship and coordinate image
Customer Banca Intesa Sanpaolo

Related book details

/BAN.King is a corporate graffiti project created by the artist Verbo with Storyfactory and the Intesa Sanpaolo Training Service. Created as part of a training session for the heads of Human Resources, /BAN.King is a pictorial work – now visible along the stairwell of the six-storey training headquarters at Milan Bonola – that, in its first phase, involved a performance by sixty executives. The project is a reflection on the need to tell one’s own story in an organizational setting, turning to the artistic process to trigger new planning concepts and new ways of experiencing the workplace.

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